Aristocrat Leisure?mulls over entering sports betting market

In a report by?GGRAsia,?Australia-listed?casino slot machine maker and digital casino games provide?Aristocrat Leisure Ltd?are considering?entering the sports betting market

Aristocrat Chief Executive Officer and Managing Director Trevor Croker?spoke?in an online interview with Frank?Fantini?of?Fantini?Research, a gaming industry news provider and consultancy, and?said,?“We have the balance sheet, and we also have the intent – as you can see from our previous acquisitions – to either build or buy” to enter that market”?

We get a lot of feedback from our [land-based operator] customers, and we are listening a lot to our customers, about what they want in a solution, and how they think is the best way to enter.’

Aristocrat?has a large?presence in a number of land-based casinos in?Australia, North America, Macau and other parts of Asia.??

According to investment analysts,?sports betting has?been a growing consumer sector?in North America, coinciding with regulatory?liberalization?and the Covid-19 pandemic.?

Aristocrat’s?digital business?makes up?40 per cent of its revenues?and?has performed strongly during lockdown, with higher?revenues and player?engagement.???

In his comments to Fantini Research, Mr. Croker said that Aristocrat Leisure had been very lucky with the diversification of the last few years, especially during a time during a time when many land-based casinos have seen their business facing either temporary shutdown or reduced revenue due to the pandemic. He also added how the global crisis – with the refreshed focus on workplace and consumer health and safety – had accelerated the trend whereby products from the digital gaming world might be applied in land-based casinos.?

“Working to provide convergence solutions from the digital world, for our land-based customers, is a priority for us at the moment,” he stated.?

The executive?added that Aristocrat?has spent the past few years working on “building scale in the digital world” and had now? become a global player inthe RPG world, casual games and also, social casino.?